Digital Marketing: Course, Career Guide & Case Study

Last Updated: 2025-04-26

Digital Marketing is one of the courses that helps you achieve new jobs in the online world. You learn multiple tools and techniques that help secure a job. In this article, you will learn the course’s curriculum details and how to join the course easily.             
 

What is a Digital Marketing Course?

In the Digital Marketing Course, you learn about such kind of tactics which help to grow businesses online and provide an online platform to businesses. Digital Marketing is the new way to grow and promote businesses. The Digital Marketing course is a certified diploma vocational course. You will become aware of several tools and techniques to improve websites and promote a product online. This course is designed to help students enhance and add new skills to their running traditional degrees, and we have an especially fast-track mode to learn for working professionals to speed up their business.

 

Why Learn with Us?

The CSS & Projector-based smart classes give you real-time industry-oriented experience. Sardar Patel Academy & Research Centre has been providing education for 22 years, we work as a non-profit, no-profit & no-loss self-finance NGO. We have experienced faculty who are eagerly passionate about teaching the new generation.

  • We have classes based on (CSS) Class Status Sheets for students’ written statements and a detailed class plan for each single topic and day.
  • We provide classes on alternate modes, a day is dedicated to practical and theory classes.

 

Courses in Digital Marketing by SPARC

ADDM: Advanced Diploma in Digital Marketing is a 6-month course that you can join after the 12th class. You can join the course while continuing for a bachelor’s degree, you will attend the class for 1 hour a day, which includes theory & practical classes on alternate days.      

The curriculum is designed by an experienced team, and it includes Fundamentals of Digital Marketing, Graphic Design, Video Editing, Social Media Ads, and complete Google & SEO. Want to know about the complete curriculum? Check this for detailed topics to learn at our institute: Best Digital Marketing Institute in Delhi NCR

Career in Digital Marketing

After learning the digital marketing course in Delhi, you will have multiple career opportunities. You can start your career from scratch as a fresher with multiple opportunities like SEO Executive, Social Media Ads Specialist, WordPress Website Designer and many more. As a fresher in the digital world, you will join the jobs at an entry level slowly, with the gained experience, you will be promoted to senior-level posts will make you reach new heights in the industry.      

1.SEO Specialists : Search Engine Optimisation helps in the visibility of a website with the help of on-page SEO and off-page SEO. Improving and enhancing website visibility with keyword research and a properly planned strategy. As per recent studies, the online world is going to require 12-15% SEO specialists in 2025 only.

2.Email Marketing Expert : Email Marketing helps in producing leads for the sales team with the required information and directs the traffic towards your social media handles, blogs and newsletters. This helps in managing information for the main targeted audience for a particular product. The new AI world where making an industry-based e-mail marketing that keeps you in touch with your customers and helps in generating leads. It is projected by 2027 approx $18 billion demand of the industry.            

3.E-Commerce Industry : Online Businesses from product launching to listing and delivering to a customer with complete information. For example, we have Zomato for food, Amazon for various products, Biba for clothing and many big brands out there working in e-commerce. In these online business models, the e-commerce team plans a complete strategy for better results of product purchases. By 2030, India’s e-commerce market is expected to boom to around $350 billion 2030. In 2024, the E-Commerce industry saw an increase of 21.5%.    

4.Social Media Marketer : This helps in managing social media posts, content calendar creation, and collaborations for the betterment of the company’s organisation. Creativity, and a solid command of handling social media accounts; Learning from digital marketing will give you a better chance to work as a social media marketer. As per a Forbes research published in 2024, Social Media marketing skills are in demand and are going to be worth $1.5 trillion by 2030.

5.Digital Marketer : A Digital Marketer comes with a proper strategy and planning for the company’s targeted audience, where they promote and run ads, work on content creation, and increase the conversion rate of products. It works with several tools and techniques; for example, Google Analytics, Google Ads, MailChimp, SEMrush and many more, helping tools are there. The Digital Marketing industry is similar to your social media marketing, it is also set to grow by 6% by 2032.    

6.Content Marketer : A Content Marketer works to attract the right audience for a business, manages the content schedule, writes, designs the content and makes it reach till the students. In 2025, currently 70% of market actively participating in content marketing. By 2030, 14.75 annual growth rate going to be in content marketer.

7.Product Marketing : Product marketing manages the process from product launching to making that product's speciality visible to the owner. Manage in solving customers’ queries concerning the product. It works digitally and traditionally in the market.                      

8.Web Development : A web developer works to create and keep updating the website for a company. From the basic structure of a website to adding features that make it run effectively. It includes front-end and back-end development to maintain the website's decorum. A global web development market size is going to expand as the prediction says, for the (2025-2030) prediction time, to USD 104.31 billion by 2030, which will surely create new working opportunities for individuals.  

 

Case Study of a Digital Marketing Student

We have created multiple case studies as our faculty provides them a chance to do internships with us. Here, I am sharing a student’s(Ishu) experience working on a project as an Off-Page SEO at Al Bahar Company.

In his internship period, Ishu worked on Bookmarking, Classified Submission and PPT Submission. He made the Solid Colour Shirt category rank on the 2nd page of Google.

  • He worked on the Meta description title and PPT submission on 3 to 4 websites.
  • His keyword research was in the project: The Solid Colour shirt, he made this keyword and made it go through from the 9th and 3rd page of Google. Next, you never know it can be on the first page.
  • Classified Submission, he found it hard to do as he had to write content, and it was not his expertise. He has worked for classified submission: Locanto, Gumtree.com.
  • The Final results were like this: he made the website rank on the 2nd page with his efforts by putting in the time.      

 

Ways to join the Digital Marketing Course

To join a Digital Marketing course, you can find multiple courses online for different budgets.

At Our Institute, you need to visit our branch as we provide offline classes that include practical and theory classes. By visiting the branch, you will get detailed counselling about digital marketing and get a chance to interact with our faculty.
 
To schedule the counselling session, you can raise your queries here; our team will coordinate with you within 24 hours.  

Contact No: 931297-7129
Email: enquiry@saprc.org.in 
Website: https://www.sparc.org.in/  
LinkedIn: https://www.linkedin.com/in/sparcorgin/ 
Instagram: https://www.instagram.com/sparc.org.in/
Facebook: https://www.facebook.com/SardarPARC/ 
YouTube: https://www.youtube.com/@sparc-org-in     
 

Conclusion

In our Digital Marketing course, you will learn about techniques and the latest tools. By joining this course, you will learn from our experienced faculty. At our institute, you will get job placement assistance and frequent interview visits for early job placement. Sardar Patel Academy & Research Centre has designed the curriculum with real-world experience. Take your initiative to learn digital marketing with us and start your career with us.

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