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How ChatGPT, Gemini and Perplexity Are Changing Online Search

How are ChatGPT, Google AI Overviews and Perplexity changing search? See what Pew data says about clicks and what marketers and students should do next.

How ChatGPT, Gemini and Perplexity Are Changing Online Search

Ask a friend how they looked something up last week and the answer is no longer always "I Googled it." Some typed a question into ChatGPT. Others read the AI-written answer at the top of Google. A few opened Perplexity because they wanted footnotes with their answer. These small habit changes are at the centre of today's AI search trends, and together they are reshaping how people find information, products and services.

This report explains what is changing, how each platform approaches search, what early research says about clicks, and what marketers, students and site owners can do next.

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Sardar Patel Academy - SPARC Team is a dedicated group of education experts, career counselors, trainers, and content specialists focused on delivering practical and career-oriented educational guidance to students. The team specializes in creating reliable, easy-to-understand, and research-based content related to Digital Marketing, Commerce, Accounting, Skill Development, Career Opportunities, and Professional Courses. Through informative blogs, career updates, and industry-focused content, the SPARC Team helps students make smarter academic and career decisions. Their mission is to simplify learning and provide affordable, skill-based education opportunities for students from all backgrounds.

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