How ChatGPT, Gemini and Perplexity Are Changing Online Search
How are ChatGPT, Google AI Overviews and Perplexity changing search? See what Pew data says about clicks and what marketers and students should do next.
Ask a friend how they looked something up last week and the answer is no longer always "I Googled it." Some typed a question into ChatGPT. Others read the AI-written answer at the top of Google. A few opened Perplexity because they wanted footnotes with their answer. These small habit changes are at the centre of today's AI search trends, and together they are reshaping how people find information, products and services.
This report explains what is changing, how each platform approaches search, what early research says about clicks, and what marketers, students and site owners can do next.